Personal Consultation
By Diana Jarrett, Content WriterAn enormous amount of effort has been invested into studying of the effect of color on human behavior. The discipline is referred to as the Psychology of Color. From it we can gain insight into why we prefer certain colors over others.
The LEIBISH brand is synonymous with color. The company was founded on acquiring the highest quality fancy color diamonds and gems. As with every natural stone, there seems to be a unlimited range of color variations found.. Each nuanced tint delivers special appeal to different collectors.
So we’re taking a deep dive into better understanding the relationship between color and moods, and how specific hues influence an emotional response with jewelry collectors.
Here’s an overview of what the professionals teach us about color. See if you can discover your preferences here. Discover how color psychology aligns with your own personality.
Vivid Green Octagon Emerald and Diamond Three-stone Ring
Who is drawn to green diamonds and gems?
This collector might be characterized as ‘forward-looking’— a person drawn to new growth, the promise of spring and one who celebrates life every day. Each lively green tint from yellowish greens to bluish-greens and fragile pastel green speak of an optimistic realist. Everyday life is reason enough to celebrate for these lovers of green.
Finding the glass “half-full” is a natural mindset for this green goddess and we couldn’t agree more!
Paramount Is YELLOW your go-to color diamond choice?
Color authorities agree that those who favor yellow are generally upbeat and maintain a sunny disposition. This color can lift the mood if you find yourself facing a gloomy day.
Natural yellow diamonds are produced in a wide array of tints. Some yellows are delicate as baby chicks. These appealing hues complement the lady who is generally soft and feminine, and happy in spirit.
Orange Crush
Yellow diamonds also transition to lively yellow-orange and pure orange tints. These happy-go-lucky stones are the perfect companion for sporty women who love nature and being in the sunshine. They welcome seasonal changes too rather than running away from the passage of time. Because for the orange lover, change is good—and worth exploring!
Mogok Vivid Pink Sapphire and Green Tsavorite Bombe Ring
Argyle tender 1.05 carat, Fancy Vivid Pink Diamond
In the Pink
Even those who don’t select pink as their go-to stone, can’t help but admire this quintessentially female tint. But there are plenty of diamond and gemstone lovers who seek out these delicately hued stones. It’s obvious to call these a feminine color. But what psychologists also point out is that the lady who gravitates to pink enjoys being a female—and is confident in her femininity—she doesn’t need validation to be who she is.
Pink is also a positive shade. Experts point out that those drawn to this fresh hue are nurturing, loving and compassionate. All good traits that make this tint even more attractive!
Princess Diana
Royal Blue Cushion Sapphire Ring
Getting the Blues
While the common phrase ‘getting the blues’ can link one to feeling glum, when we dive into the psychology behind this fresh tint, we can learn a thing or two. Who among us favors blue as their go-to choice for everything from automobiles to wall paint, to clothing, and of course to jewelry?
Blue tints bring to mind the fresh sky above and inviting crystal waters surrounding carefree island life. Experts claim that blue is universally the most favored color, crossing cultural boundaries, genders, and age groups.
A blue stone lover gravitates toward relaxation without explaining his or her ‘down time’ where doing nothing is the order of the day. A blue stone collector knows the value of sometimes doing nothing as part of a healthy lifestyle. That aura of calmness encompasses what they aim for in life.
Cushion Mozambique Ruby and Diamond Double Halo Ring
Red Alert!
Ah—red, that life enhancing vibrant tone! Red is exciting and powerful. Notice the person who finds red to be their favorite color— in diamonds and gemstones, as well as their surroundings.
This person has a gets-it-done approach to life. They exude power, sincerity and they command respect. They know who they are, and it’s not long before everyone else does too.
Studies suggest that red devotees can be impulsive and are skillful at persuasiveness. Do you see yourself in this passionate group of collectors?
Red is not for everyone—and that’s a good thing. This hue commands attention, and if you’re confident and comfortable with an occasional spotlight directed on you---red is your color.
Men's Fancy Brown Three-stone Diamond Ring
3.04 carat, Fancy Dark Orange Brown Diamond
Brown Vibes
We weren’t sure what we’d learn from the pros about the color brown. Having thought it to be associated with the earth, we imagined brown to be favored by nature lovers.
Turns out that is somewhat true, but we also dug deeper to discover that those gravitating to brown tend to be loyal, honest, and ready to offer stability and comfort.
Not only do we want to have those traits but we’d love for those closest to us to exhibit those attributes.
Warmth is the overriding characteristic of the lover of brown. There are plenty of opportunities to get your brown-fix in the diamond and gemstone world.
Brown diamonds –in every shade imaginable are hypnotic in their universal appeal. Both men and women collectors find this diamond shade to hold a special attraction to them. If you love brown diamonds today, chances are you’ll never fall out of love with them.
1.03 CT Fancy Gray-Violet VS2
Tanzanite and Diamond Band Ring
Purple Please
In the fancy color diamond world, purple is about as rare as red crystals are. That scarcity makes everyone privileged enough to see one fall in love with it.
Of course purple, violet, and lavender diamonds do exist. But like purple diamond lovers, they are as rare as they are gorgeous.
We learned that purple devotees are a rare breed too. Studies found that those drawn to the various tints under the purple banner are a creative bunch. One of their admirable traits is also an interest in spirituality. The purple fan usually possesses higher ideals and engages in calming behavior. That sounds like a peace-maker to us. But here’s something we didn’t expect. A purple color fan seeks out ways to reduce stress and anxiety in others. We should all become purple fans!
Beyoncé attends the 2014 Met Gala in New York City
Fancy Black Oval Diamond and Ruby Ring
Black is Beautiful
This might surprise you because of its counter intuitive cultural context. What comes to mind when thinking about the color black, or a person wearing black? Your first reaction might be to say “mourning’ or some other somber situation.
We were surprised to discover there are several attractive traits associated with those who love black diamonds and gemstones. Have you heard the phrase “everything’s black or white” referring to someone? Well it may be the case but not in the pejorative sense. Fans of black colors are actually clear thinkers and find absolute joy in simply expressed communication. They are positive, communicative and project strength.
One color theorist added a few other insightful traits for the black color fans---sophisticated and upscale. Think tuxedos and evening gowns here.
So if black is your thing, you’re admired and also in good company.
Did You Find Yourself Here?
This list is certainly not exhaustive, and it’s not meant to tell you what colors to love. It simply provides some fascinating insight into your personality based on your color preferences.
We suspect some may say, “I love two of these colors equally” and that’s fine. Our tastes evolve over time—our preferences may shift during seasonal changes.
Who says you can’t collect more than one color to match your mood? We think that would be a great idea—you are subtly signaling where you’re at emotionally when wearing your favorite color on a particular day.
Multicolor Extraordinary Diamond Cluster Ring
Multicolor Statement
You may actually be an ideal candidate for jewelry featuring two or more diamond colors on the same piece. This is a way to celebrate the complexity of traits that make up your personality—in all your originality.
A study of the Psychology of Color is a fun reference to gain insight into why you like what you do.
Allow us to help you express your unique personality through the World of Color at LEIBISH.
